YOU’LL LOVE WORKING WITH

Hannah Campbell
Senior product designer who operates at the juncture of empathy and strategy. I listen with intention, look for patterns in behavior, and hone in on unique moments.
Finding Care

Reducing friction in scheduling

A focused enhancement to Banner Health’s mobile app that minimizes the effort to schedule with recently seen providers. By reducing unnecessary steps, this update supports continuity of care, respects patient time, and increases engagement with self-scheduling.

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Easier Scheduling

Eliminating dead ends in scheduling

Patients attempting to self-schedule shouldn’t be stopped by a lack of provider availability. This enhancement guides patients to alternate providers at the same clinic when their first choice isn’t accepting new patients — helping them stay in the flow and complete the task of scheduling without needing to call.

Mastering Test Prep

Increasing first-time user engagement

Millions of learners download HLT Mastery apps to prepare for high-stakes exams, but data showed many new users weren’t completing a critical first step: answering their first practice question. I led a cross-functional effort to remove friction from the early experience, resulting in first-time user conversion increasing to an average of 75% across tested apps.

10/10 recommend

I look to Hannah for her thinking frequently and wanted to say thank you for her excellence, tenacity, patience and embracing of change as we continue to transform.

- Aaron, director of digital experience

You have been instrumental in keeping things moving forward, and I never have to worry about waiting on you for anything! I absolutely appreciate your willingness to meet whenever I have questions or need assistance.

- Timm, business analyst

She is responsive, thoughtful, patient, and dependable. She also cares deeply about the user and ensuring we provide the best solution for them. She has made mine and many other people's lives easier.

- Matthew, developer

Mark, director of development: I just wanted to say that I thought @hannah did a fantastic job at coordinating the All Hands meeting today! Kept things moving along, great intros for each speaker. Well done!

Sarah, customer success rep: I couldn’t agree more! @hannah is like sunshine! I hung up with a huge smile on my face.

Anytime I have something to think through, Hannah is both enthusiastically willing AND able to connect me with valuable resources.

- Ben, product designer

Really liked your presentation; wonderful job! I loved the whole 'throughput' connection/flow. Definitely template worthy. 🧠 🙌 👏

- JD, product designer

Written in a private channel during my company-wide presentation and later shared with me:

Jay, developer: Okay, Hannah is AWESOME.

Brian, developer: she thinks bigger picture always

Jay: She is a visionary. I like the way she thinks.

I'm really inspired by your JTBD work. I have the opportunity to do a survey for the future of [product area] and I was wondering if I could chat with you for some advice for how I could approach it to lay the groundwork for identifying JTBD.

- Jen, product designer

After I led a kick-off meeting to discuss a new product feature:

Jason, developer: wow going to be honest, that felt like one of the better kickoff/exploratory meetings we’ve had

Mario, product owner: Yeah I agree!

Your strategic mind and your eye for always seeking clarity contributes immensely to everything we work on!

- Vince, product designer